Hi! I’m Jorie.

I’m a director of brand and communications, with a journalism degree from Boston University and a focus in the hospitality, tourism, and outdoor space.

I believe nothing beats a good story, well told. And for the past 14 years, I’ve done just that, helping brands like Hyatt, Groupon, and Inspirato tell their stories in a way that drives results and resonates deeply with their audiences.

As a creative leader and brand strategist, I specialize in wading through the noise to help brands define their unique voice and discover the most captivating way to speak to their customers. I think my secret superpower as a marketer is my customer-centric mindset—every word I write is with the audience in mind.  

I’ve written, edited, and built strategy around every kind of deliverable, from quippy organic social copy and punchy web copy to video scripts, long-form editorial features, direct mail, UX copy, in-person signage, digital ad copy, magazine print ads, glossy brochures, blog posts, paid social, white papers, and buzzy emails that customers simply have to open. B2B, B2C, internal and executive comms. You name it, I've written it. (Ask me about the time I wrote brand copy for the Nasdaq billboard in Times Square.)

I’m a copyediting whiz and a grammar perfectionist. I can spot a typo a mile away—I’m absolutely no fun to sit next to while reading a restaurant menu.

As a people-first manager, I prioritize building meaningful relationships and fostering trust, empowering and supporting my team through collaboration and a shared vision for success.

Outside of my 9–5, you can find me exploring Colorado’s hiking trails with my husband, three small kids, and two dogs (go ahead and pass us, our caravan moves slooowly these days).

Say hello: jorie.larsen@gmail.com

What it’s like to work with me

  • “Jorie is a true talent at copywriting. She brought every project/campaign to life with beautiful copy that really grasped the consumer and pulled them right in. Jorie was fantastic at concepting ideas and thinking strategically and creatively. She is polished, an amazing presenter, and just a pleasure to be around. She is truly one of a kind.”

    Ashley Meyers, Senior Art Director, Udemy

  • “It was immediately clear that Jorie was not only extremely reliable, diligent, and sharp, but also one of the most naturally talented writers I've ever worked with. She's proved her ability to conceptualize, pitch, and execute fresh, relevant content. And she'll step up and do that without anyone asking her to. Also, she's a kind and fun person to be around—her energy is positive and level-headed, and infectious on both counts.”

    Jill Russell, Editorial Director and Creative Consultant

  • "Jorie's ability to craft compelling and impactful messages while also thinking strategically about the vision and purpose of the business is what sets her apart. Her messaging distinctly resonated with WorkMom's audience as a result of her detail-oriented brand identity discovery with me ahead of time. Her insights and suggestions were instrumental in shaping WorkMom's brand and vision into what it is today."

    Mel Goodman, Founder, WorkMom

  • "Jorie comes to work everyday with an optimistic approach and determination to solve problems—all while prioritizing collaboration and teamwork. It truly is a pleasure to work on a team with Jorie. You can always count on her to provide strategic feedback, a strong campaign, and a good laugh. I feel beyond lucky to have learned from Jorie for so many years—she is a true gift!"

    Shannon O’Mara, Brand Marketing Manager, Inspirato

  • “Having worked closely with Jorie, I can confidently say she is incredibly talented as well as a delight to be around. Extremely knowledgeable, approachable, and personable, she is the go-to person for everything from complex and innovative creative concepts to basic grammatical questions. With a strong work ethic and a wide array of talents, Jorie is sure to be an asset on any creative team.”

    Jonathan Larson, Senior Product Designer, The Athletic

  • "I cannot say enough wonderful things about working on Jorie's team at Inspirato. We have spearheaded the company's social media program for almost four years, where she was an incredible and empathetic leader. She constantly educates herself and those around her about trending topics and themes in the hospitality world and how they apply to social media. As a true team player, she encourages collaboration across all facets of the business and wants everyone to have a seat at the table. Jorie is genuinely a joy to work with!"

    Caroline Goodwin, Social Media Specialist, Inspirato

  • "At Groupon, we chose Jorie to serve on the Global Standardization team because she has a reputation for producing quality, on-time work with a cheery demeanor. Moreover, she's excellent at explaining complex concepts in simple, concise language. Jorie never needs to be asked twice—she gets the job done right the first time, every time, and she does it with a smile."

    Jill Carey, Founder, Mission Propelle