Direct Mail
“Swing into Spring” Targeted Booking Micro-Promotion | Inspirato
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I came up with the idea to send a targeted micro-promotion to a select group of golf enthusiasts as a test, in an effort to boost revenue and decrease spoiled inventory. (Inspirato relies primarily on digital communications with the full member base to encourage bookings.)
We identified a select group of members that were most likely to book a specific type of vacation based on a personal interest, created a tangible asset to motivate them to act, and include a targeted offer to incentivize a timely action.
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Micro-targeted direct mail
Landing page
Pencil banner
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The goal was to hit a 5% conversion rate, or 25 bookings total, as a result of this direct mail. We hit 30 bookings, achieving 125% of our goal.
This micro-targeted tactic was so effective that we planned to continue it again with ski and wine-themed direct mail pieces.
“Make 2022 The Year of the Vacation” Direct Mail | Inspirato
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In Q4 2021, we wanted to send prospects and members an intriguing piece of direct mail that would educate them on how to use Inspirato Pass while also telling a story.
My design counterpart and I came up with this calendar theme, to play off of New Year’s resolutions.
The format was a vertical roll fold, and each panel unfolded to tell a story about how you could incorporate Inspirato Pass vacations into your upcoming year while resolving to travel more.
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Vertical roll-fold DM
Landing page
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Internally, this piece was unilaterally well-received around the company. Our Sales team appreciated it as a prospect education piece, and we received positive feedback from members as well.
“Special Delivery” Direct Mail | Inspirato
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Together with my design counterpart, we created the theme for this quarterly prospect offer direct mail: Special Delivery, meant to invoke a special invitation feel and a retro nostalgic travel vibe.
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Direct mail for prospects
Landing page
